WHAT IS DIGITAL MARKETING?
Digital marketing is vital if you have a business or want to sell anything online. Even if you’re just looking to build profile, you need a strong internet presence, if you want people to know you exist. The purpose of Digital Marketing is to raise awareness, connect with people who are interested in what you’re offering, and persuade them to take actions you want. It uses digital forms of communication like the web, smartphones, social media platforms, and search engines, as a medium to reach potential customers.
Just like traditional marketing, digital marketing, is about finding prospective customers and broadcasting your message to them in the right place, in the right tone, and at the right time. Digital Marketing has one major advantage over traditional marketing as you can use analytics tools to monitor your campaigns in real time, so you can swiftly adjust your approach. Typically, it would cost more and take longer to make these kinds of adjustments, but with Digital Marketing it’s easier to course correct than it would be if you had invested in a print ad.
WHAT IS SOCIAL MEDIA?
Social Media is an umbrella term to describe online platforms focused on community-based communication, such as Facebook, Twitter, and Instagram. Platforms like this use content sharing and post interaction, and most of there is content produced being from the users not the owners of the platform. Social media also includes curation sites such as wikis, as well as professional networking platforms like LinkedIn.
Due to the massive reach of Social Media, good social media marketing skills are now essential for anyone looking to attract the maximum number of customers online.
WHAT IS SEO?
SEO, or Search engine optimisation, is the science of attracting specific types of traffic to a website using a search engine. To master SEO, you need to create high-value content with high authority backlinks and include keywords in that content that your ideal customers search for.
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