Description
NEW! May 2020 – A Client Presentation Template in Adobe Illustrator
This powerful extensive class trains you in all aspects of the logo design process including logo design theory, execution, working with typography, selecting color pallets, preparing and exporting files and how to work with adobe illustrator to create stunning logos.
Not only that this class teaches you how to work with clients by following several full logo design projects from start to finish. We talk about what type of questions to ask clients before starting your logo design process.
We also apply our logos to mockups so we can create polished presentations for our portfolio or to the client for approval. We even talk about where to find possible clients by following a step by step process.
For the theory section of this course we dive into logo design categories and also review all the different logo design styles while showing stellar examples of each.
I go over the characteristics of strong logos designs and walk you through these using real world companies. Lastly, we cannot talk about logo design theory without talking about the power of color as we review the color psychology chart.
The next section is for those who need a crash course in Adobe illustrator as we review all of the most used tools we will use throughout this class including the width, shape-builder, offset path, gradient tools and using layering masks and more.