Copywriting has become one of the most in-demand skills of 2021. In fact, copywriting jobs can pay upwards of $100k per year. Why? Every business can benefit from someone who writes great copy. From startups to Fortune 500s and everything in between, copywriting can make or break the success of an organisation.
The truth of the matter is this; anyone can become a copywriter. You don’t need a degree or specialised training to master this skill. So, whether you’re looking to start a career as a freelance copywriter or just want to improve the copy for your own business, this guide will give you the blueprint for getting your feet wet with copywriting.
Copywriting is the art of writing text for marketing purposes. It’s designed to sell your products or services while establishing a voice for your brand. The main intention of copywriting is to persuade people to take a particular action, whether it’s purchasing, signing up for something, or any other type of conversion.
Copywriting comes in many different forms—advertisements, web pages, brochures, white papers, social media content, and company tag-lines would all fall into the copywriting category, and that’s just barely scratching the surface.
But copywriting is much more than just words. Great copy tells a compelling story and represents your brand image. It pulls on the strings that trigger the decision-making process for whoever reads what you’re writing.
Copywriting doesn’t sell products or services; it sells emotion and lifestyle. According to Google Trends, the global interest in copywriting is currently at an all-time high, based on search data over the last ten years.